Challenge

The brand team was looking to enhance their content while improving the user experience — all in an effort to support search goals. 

Solution

We noticed that customers were frequently asking questions about the ingredients found in many of Coca-Colas favorite beverages. So we built Coca-ColaProductFacts.com to provide clear answers to some of the most commonly asked questions.

My team developed dynamic visual content based off selected high search volume topics. In doing so, we proactively delivered content we knew people were searching for and addressed their questions in exciting new ways. All content maintained a consistent style and voice helped elevate The Coca-Cola Company’s character and further engage loyal consumers, providing a growing resource of trusted information on the Product Facts website. 

Making the Most of Video

Knowing that a majority of people were coming from their mobile devices, we also developed visually arresting videos and infograms to enhance the site and better engage consumers.

Results

When we took over the account in 2017, my team delivered significant results:

• 300K+ in organic traffic by the end of Q3 2018

• 9,800+ total views across four FAQ videos since Q3 2018

• 100K+ per month in earned media value by organic search 

• 30K keywords ranking in Google search results byt the end of Q4 2018

• 400+ quick answers in the Google Search Results Page (SERP)