Challenge

Food Allergy Research & Education (FARE) wanted to raise awareness about the severity of food allergies, and foster respect and empathy for people who are affected. 

Solution

With a small budget and some big hearts, we create DeadlyFoodAllegies.com. We launched the campaign during Food Allergy Awareness Week and targeted people who were not affected by food allergies — to increase awarness and reduce stigmas.

In 2018, this campaign received Clio Health Short List Honors and Silver honors as the best philanthropic campaign at the MM&M awards.