I never forget the people who helped me get to where I am, and I like to "pay it forward" whenever possible. In 2016, I created a Creative Concepting Class to help one lucky person break into creative advertising.

With my Agency's blessing, we offered a FREE class with the hopes of finding the best young Art Directors, Copywriters, and creative thinkers — and ultimately give one of them a job! In 8 weeks, my partner and I showed these eager students how to take good ideas and make them great. Whether it’s a print ad, TV commercial, or social campaign, the work has to have smart, creative thinking behind it. 

Teaching this class was a truly amazing experience and after 8 weeks, we hired an Art Director, who still works at the agency.

Promotional Materials

To generate buzz and find applicants, we created a social campaign that included Facebook Ads, Promotional Tweets, and LinkedIn posts. We were looking for 12-14 recent college graduates or Jr level people with some advertising experience. The response was overwhelming as we received almost 100 applications.